Triple Olympic gold medallist & CUPRA Ambassador Adam Peaty speaks on his relationship with music

As part of the ongoing Let Music Move You collaboration between CUPRA and suicide prevention charity Campaign Against Living Miserably (CALM), the latest video from the CUPRA ambassador sees him explain the emotional and supportive effect music has on him.

Launched in May this year, the CUPRA and CALM Let Music Move You campaign aims to harness the therapeutic power of music to help people tune into their mental wellbeing and not suffer in silence. The video promotes music as a force for good, encouraging people to share with others how music has got them through life’s challenging periods. Following Peaty’s daily training routine, the short film sees him thank music for its ability to help people express, process, and find comfort in their emotions.

“I have a lot to thank music for. Those early morning training sessions and regular travels abroad for competitions can often lead to feelings of loneliness – music allows me to express and process these emotions in a healthy way. Like most people, I have smiled, cried, grieved, felt empty, and everything in between, but I have found that music is the perfect support during these times, and enables me to take on the day ahead.” - Adam Peaty