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CUPRA CEO Wayne Griffiths introduced the Audi Hungaria employees to the CUPRA Terramar which will be produced in their factory from 2024. They got an up-close look at the 4.5 metre long new CUPRA SUV with bold proportions and a striking design. The CUPRA Terramar will be available with ICE versions and plug-in hybrid powertrains offering around 100 kilometres of electric range.
After revealing the car and seeing the amazing reaction of the employees, the CUPRA CEO addressed them directly to welcome them to the Tribe: “Together with you, the Audi Hungaria CUPRA Tribe, we’re going to produce this unique hero, which perfectly reflects CUPRA’s DNA.”
An inspiring future. According to Audi Hungaria CEO Alfons Dintner, the CUPRA Terramar is “an inspiring model, a powerful piece of the future of our vehicle production”. In this respect, Dintner also dedicated a few words to CUPRA, acknowledging “its path to success and its great prospects”, and emphasised the thorough preparation of the plant to produce the CUPRA Terramar: “We’ll be taking it to the streets with the highest quality"
